Privacy and Security Issues in E-Commerce

Privacy – the control over one’s personal data – and security – the attempted access to data by unauthorized others – are two critical problems for both e-commerce consumers and sites alike. Without either, consumers will not visit or shop at a site, nor can sites function effectively without considering both. This chapter reviews the current state of the art and the relevance for privacy and security respectively. We examine privacy from social psychological, organizational, technical, regulatory, and economic perspectives. We then examine security from technical, social and organizational, and economic perspectives.